I created the illustrations for Natural Groove’s first collection of teas, all crafted from homegrown garden herbs and thoughtfully foraged ingredients. Inspired by the brand’s soft and down to earth identity, I developed a series of illustrations that feel organic, gentle, and cozy. The success of the tea collection led to continued collaborations on additional products, including a compound honey, a bitter, and a savory broth mix. Each piece builds on a shared visual language while letting the natural character of each product shine through.