Kamu Saunas reached out to me to create a custom illustration for their merch, with one clear goal: make it playful, bold, and unmistakably sauna. I leaned into their colorful but down-to-earth branding by using simple, rounded shapes and a tight color palette, inspired by the warmth, rituals, and charm of the Finnish sauna experience. The illustration was built as a flexible system, with detachable elements that could be mixed and matched across smaller merch pieces—perfect for keeping things cohesive but different throughout their line.