My Sunday Wears is a branding project for a pop-up–only second-hand and vintage clothing business made for women who love bold style and one-of-a-kind finds. Inspired by the colorful, fashion-forward personalities of its two founders, the brand was designed to be bright, fun, and impossible to miss. The identity includes a custom-designed logo typeface, created to give the brand its own unique voice and personality. Rooted in that perfect Sunday feeling—taking your time getting dressed, choosing something comfy yet cool, and heading into town to show off a vintage gem at a trendy neighborhood café—the brand invites shoppers to stand out without the full-price guilt.